The RUWES Woman to Woman Campaign was flagged off on the 13th November 2014 by the Honourable Minister of Environment, Mrs Lawrentia Laraba Mallam, the Permanent Secretary of the Federal Ministry of Environment, Mrs Rabi Jimeta and the wife of the Ambassador of the United States in Nigeria, Mrs Pamela Schmoll at the 2014 edition of the RUWES Stakeholders Workshop.
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The RUWES Woman to Woman Campaign is a self-help campaign that seeks to develop community-based marketers and the clean energy technology distribution chain by stimulating business and collaboration amongst women to champion and lead the green energy revolution. This skills transfer model involves training a rural woman on the basics of clean energy entrepreneurship. At the event, the semi-literate RUWES Women demonstrated proficiency in assembling and repairing clean cookstoves, skills expected to be transferred to other rural women.